Motown songwriters were successful because they had the ability to write songs for African-American artists that appealed to both African-Americans and white audiences
write songs for African American artists that appealed to both African American and white audiences.
Explanation:
Motown is a style of soul music that uses the tambourine along with the drums and bass, achieving a distinctive melodic and chord structure, and a "call and answer" singing style originating from gospel music.
