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________ refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands.

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JonHenderson55
Answer:  "quality signal" .
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      " Quality signal " refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands." 
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Source:  {text from within original question.}.
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