Business-to-consumer refers to the process of businesses selling products and services directly to consumers, with no middle person.
What Is a Retailer?
Retailers often purchase goods from a manufacturer, wholesaler, .
Large stores like Walmart and Target buy in large quantities from manufacturers or wholesalers, but tiny, family-run pharmacies or your local grocery store can also buy from the same sources or from smaller vendors.
In either case, the retailer sells the goods to the end user for a markup—the difference between the buy and resale price. This is how retailers generate revenue.
