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Alpha Company, a business firm based in California, advertises its products on the Web to customers in all 50 states. In which of the following cases would a court in New Jersey be MOST LIKELY to exercise personal jurisdiction over Alpha under its long arm jurisdiction state (and U.S. constitutional law)?

a. Alpha only advertised without interactivity at its Web site.
b. Alpha conducted substantial business with New Jersey residents through its Web site.
c. Alpha interacted with New Jersey residents through its Web site.
d. None of the other answers describe proper grounds for personal jurisdiction in New Jersey.

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Answer:

b. Alpha conducted substantial business with New Jersey residents through its Web site.

Explanation:

If Alpha conducted substantial business with any person living or being in New Jersey while doing so, then a New Jersey court will have jurisdiction over Alpha's business. A company can interact with its customers, for example, provide customer service for free, but if it makes business in the state, then it falls under the jurisdiction of the state.

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