erinbyrne9505 erinbyrne9505
  • 21-01-2020
  • Business
contestada

A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

Respuesta :

stanfordgoddy stanfordgoddy
  • 22-01-2020

Answer:

False

Explanation:

Remember, the word mass media encompasses the use of the internet or web to communicate information.

The cost savings of the web sprangs from digital media which is a form of mass media.

Therefore, a company using the Web to communicate with potential customers  is achieving cost savings through a form of mass media called the digital media.

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