Answer:
Penetration Strategy
Explanation:
If a pizza company that is entering the Denver market for the first time runs a promotion offering two pizzas for the price of one, this is an example of Penetration Strategy
Penetration pricing is a pricing strategy where at the beginning (during product launch), product prices are intentionally set low in the bid to attract customers and gain a share of the market. On the long run certain of the existing customers will be loyal to the introduced brand.
