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BloomsJay Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price. What strategy is BloomsJay using to gain competitive advantage?

Respuesta :

sandlee09

Answer:

a focused differentiation strategy

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question  BloomsJay is using a focused differentiation strategy to gain a competitive advantage. This strategy focuses on providing unique features that fulfill the demands of a narrow market. Which in this situation the narrow market is the gay community.

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